sandra marcela camacho

Playing a hybrid role as Account Planner and Analytical Lead, responsible for designing user and industry-focused sales narratives and marketing collateral as well as developing marketing attribution and performance analyses for key Healthcare advertisers.

Current Side Projects:
• Google CSI:Lab Ambassador: Facilitate user-centered, prototype-driven innovation workshops for Googlers, with the aim of promoting design thinking within Google
• YouTube Brand Channel UI Designer
• Google Analytics Strategist/Technical Specialist

3 month international assignment at Google's EU Headquarters with French Large Customer Sales team (split across Dublin and Paris offices). Internal and external communications conducted in French and English.

- Guided strategic direction of country-level Search monetization initiative through in-depth analysis, benchmarking, and opportunity identification
- Served as liaison between French and non-French markets to drive global best practice sharing and inform development of Search narratives, trainings, and tool rollouts for France
- Collaborated with Paris-based Conversion Lab on attribution modeling and conversion optimization through trainings, consultations, and sophisticated analyses for key French clients

- Advised healthcare organizations on strategies for driving growth and efficiency in cross-channel online advertising initiatives (Search/Display/YouTube/Mobile) through data-driven problem-solving, compelling data visualizations and storytelling, opportunity identification, and deep industry insights.

- Designed custom interfaces and built HTML and CSS prototypes for instructional websites, wikis, and student galleries.
- Assisted in video capture and digitization, image editing, and creation of digital content for Blackboard course websites.

Specialties Included: HTML, CSS, Photoshop, InDesign, Illustrator, Dreamweaver

- Devised strategic and tactical roadmap for maximizing traffic and engagement on underperforming section of alumni website.
- Crafted vision for transforming text-based career resources into dynamic learning modules and achieved buy-in for eLearning technology solution.
- Produced series of career-related podcasts and videos shared virtually with 20,000+ corps members and alumni.