sandra marcela camacho

- Advise healthcare organizations on strategies for driving growth and efficiency in online advertising initiatives through data-driven problem-solving, compelling data visualizations and storytelling, opportunity identification, and deep industry insights. Current Side Projects: • Google Analytics strategist and technical specialist Former Side Projects: • Google AdWords Social Media Team Member - Developed custom tweets and posts for AdWords Twitter and Facebook accounts. - Devised series of experiments to test impact of diverse social media strategies on engagement and exposure. Analyzed results to solidify best practices for effective social media management.

- Designed custom interfaces and built HTML and CSS prototypes for instructional websites, wikis, and student galleries. - Assisted in video capture and digitization, image editing, and creation of digital content for Blackboard course websites. Specialties Included: HTML, CSS, Photoshop, InDesign, Illustrator, Dreamweaver

- Devised strategic and tactical roadmap for maximizing traffic and engagement on underperforming section of alumni website. - Crafted vision for transforming text-based career resources into dynamic learning modules and achieved buy-in for eLearning technology solution. - Produced series of career-related podcasts and videos shared virtually with 20,000+ corps members and alumni.

- Partnered with VP of Technology to develop business plan for eCommerce solution for university student groups. Co-managed eStore operations upon launch of online marketplace. - Revamped marketing strategies for full suite of student services and led website and logo redesign for student-run business.

B.A. in French Civilization, International Relations
Activities: Ursa Minors, Colombians United at Brown, Freelance Web Design

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